Gorgeous Eyes, Skin Glow, Skin Toner, Slim Machine, King of Kerala…no we are not referring to facial kits at a beauty salon or exercises at a gymnasium. Rather, these are just some of the cold-pressed juices and smoothies you can choose from at Green Habito at Kazhakoottam, near Technopark. New juice bar in the capital
Gorgeous Eyes, Skin Glow, Skin Toner, Slim Machine, King of Kerala…no we are not referring to facial kits at a beauty salon or exercises at a gymnasium. Rather, these are just some of the cold-pressed juices and smoothies you can choose from at Green Habito at Kazhakoottam, near Technopark.
New juice bar in the capital seeks to change food habits; serves cold-pressed juices, smoothies apart from sandwiches and fruit salads
Founders Sujith K J and Aswadev S S are hoping to wean people off packaged juice commonly available in the market with sugar as a major ingredient. With the tagline ‘Health in a Cup’ and a green torch as the logo, symbolising leading the way towards a healthy life, the duo claim that Green Habito is the first such outlet for cold- pressed juices in the city.
Sujith, Pre-Sales Lead, Global Sales & Marketing, IBS Software Services, is a self-confessed health enthusiast who hit upon the idea after reading ‘The Code of the Extraordinary Mind’ which featured a section on health. “Eighty per cent of the products in supermarkets have high levels of sugar. The World Health Organisation (WHO) insists that every person should include 300-400 grams of fruit in their diet on a daily basis. But there is a deficiency of fruits consumption in India,” he said.
“Packaged juice, generally considered ‘healthy’ and ‘real’, is low on fibre content and high in fructose which is related to increased insulin resistance. The fruits used need not be from places that follow a pesticide-free policy,” he added.
The fruits at Green Habito are purchased from an organic store in the city, Horticorp or Chalai market.
Explaining what makes cold-pressed juice different from regular, freshly-squeezed juice, Sujith said the latter is made with a centrifugal juicer that uses an ultra fast spinning blade for extraction. “The metal blades spin quickly, generating heat. This breaks down important enzymes. The spinning also oxidizes the juice, which further breaks down its nutrients. While it might be refreshing and tasty, it is not as nutritionally potent as cold-pressed juice whereas the cold press juicer presses the produce for extraction and no heat is involved. It retains 100 per cent of the vitamins, minerals, enzymes, and nutrients. Smoothies are whipped up using fresh milk (heated and then refrigerated) and honey. The fruits for the smoothies are weighed and added in varying proportions, based on the nutritional value. “For example, the smoothie ‘Slim Machine’ is perfect to lose weight. It has a set proportion of guava, watermelon and pomegranate, and it does not contain any fatty content,” Aswadev said.
Items on the menu including sandwiches can also be made a regular part of the diet through a ‘juice subscription’. The team is also planning a ‘Fruit at Desk’ subscription to have fruit boxes delivered at one’s work desk. The store only uses paper cups as part of their eco-friendly initiative.