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‘Olam’: Creating Waves with Colour, Music & Food

Thiruvananthapuram: A chill-out corner with music, games and roadside eateries coupled with some shopping is something any Information Technology employee would prefer after hectic work hours. Imagine if this is available right at your doorstop along with a colourful combination of stalls where tarot card readers, face-painters, artists and dream-catchers invite you in? Despite the

Thiruvananthapuram: A chill-out corner with music, games and roadside eateries coupled with some shopping is something any Information Technology employee would prefer after hectic work hours. Imagine if this is available right at your doorstop along with a colourful combination of stalls where tarot card readers, face-painters, artists and dream-catchers invite you in?

Despite the heavy downpour, ‘Olam’ – the first-of-its-kind flea market in Thiruvananthapuram – created a wave of positive vibes in the IT Park with its Technopark edition.

“When the first edition of Olam was organised at Golf Club in Kowdiar in May, there were some sections of the Thiruvananthapuram population who could not attend, especially the youth in Technopark and people in and around Kazhakkoottam . We decided to host the Technopark edition, a two-day event inside the Park, to make up for this,” said Tony Cyriac, the co-founder of Olam.

The Technopark Clubhouse hosted the event on August 13 and 14, two months after the maiden edition of the city’s first-ever flea market.

Themed on the ‘open-air street market’ concept, Olam had a mix of business, art and celebrations in the 40 odd stalls, of which some were food stalls offering exotic dishes. For women customers, jewellery – both ethnic and trendy – was the USP of the event. To enliven the atmosphere, there were performances by six bands, including ‘SYNC’, ‘Copper Planet’ and ‘Adholokam’.

The carnival, with a multi-coloured pinwheel as its logo, also saw the participation of vendors from Kochi and Bengaluru. Poornima Rakhesh, working with Mantra Wedding Planners, displayed her designer and organic soaps at Olam. She was one among the vendors who could not make it to the Golf Club edition. “By the time I came to know about the maiden edition, it was too late to book a stall. So, I did not want to miss out on this opportunity,” she said.
Many online vendors also were present, aiming at expanding their customer base.

The flea market also tied up with Uber taxi whereby, those availing the service were offered a discount of 50 per cent on fares for a ride to the Technopark main gate, using the Olam promocode OLAM2K18. Olam also gave a 25 per cent off on a ride with Royal Brothers, the Bike Rental Company.

“To make the Technopark edition more attractive than our first event, we incorporated some additions to the event. We had fun activities like trampoline, hula-hooping and dancing at the Park,” said Anina Jacob, one of the creative directors of Olam.

Even with rains pouring down on both the days, the spirit and enthusiasm shown by the visitors to Olam were remarkable. “The event was aimed at attracting a limited crowd from Technopark and surrounding areas, but people arrived from other parts of the city too,” said the organisers of Olam.

The next edition of Olam will be organised in the city during November-December. technopolis was the magazine partner of the event.

 

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