Kozhikode: The number of people getting connected to the Internet in India through smartphones is all set to double from 300 million to 600-650 million by 2020, making it a real challenge to come up with technology solutions to meet that scenario, said Rajan Anandan, Vice President, Sales & Operations, South East Asia & India,
Kozhikode: The number of people getting connected to the Internet in India through smartphones is all set to double from 300 million to 600-650 million by 2020, making it a real challenge to come up with technology solutions to meet that scenario, said Rajan Anandan, Vice President, Sales & Operations, South East Asia & India, Google. He was speaking after launching Kerala’s first mobile incubator, Mobile 10x Hub, an initiative by the Kerala Startup Mission (KSUM) in association with Internet and Mobile Association of India (IMAI) to create a mobile app-based ecosystem, on the sidelines of Kerala Mobile App Conference 2018 (K-MAC 2018) at UL CyberPark in Kozhikode.
An initiative launched by Kerala Startup Mission on the sidelines of the Kerala Mobile App Conference 2018, the mobile incubator is set to create a mobile app-based ecosystem
“Over 300 million people connect to the Internet through their smartphones. And it will become 600–650 million by the year 2020, and, thus half of India will be connected,” said Anandan.
“Going by the current scenario in Kerala, by 2020 every Keralite will have internet connectivity,” he said. “The State is leading the way for India as it focusses on the country’s real problems,” he added. With 600 million Indians accessing the Internet on smartphones, this will become the access device through which a whole range of solutions can be delivered to address the real problems of consumers.
“You seem to have in your state many entrepreneurs focussing on India’s real problems instead of looking at countries like the US and China, and trying to understand what is successful and replicate it. Hence, we are hoping to see the emergence of a large number of startups using technology to solve India’s problems, without forsaking the quality,” he pointed out.
Stating that this quantum jump also poses challenges, he noted that all innovation Indian Internet had over the past few years had focussed on the first 100 or 200 million consumers. “But when you go beyond this number, the type of problems the consumers have will be very different. Major areas like education, health and sanitation have so many unmet needs. These are real consumer pain points,” said Anandan.
“Thinking about solving these problems using technology, especially with mobile applications, you are instantly getting access to 300 million Indians today and that number will grow to 600 million by 2020. And if you are building a global product, you will get access to three billion consumers around the world,” he explained. “Hence, coming up with mobile technology solutions that can actually solve problems is where the real game is and Kerala has immense potential to make use of this opportunity,” he added.
Pinarayi Vijayan, Chief Minister of Kerala, in his video message, authorised Government departments/agencies to directly place work orders with startups under KSUM for developing applications not exceeding Rs. 5 lakh.
M Sivasankar IAS , Secretary – Electronics & IT, cited the need to conduct a comprehensive study on internet and smartphone usage in Kerala and urged the IMAI to take up the matter. On the occasion, Jitender Singh Minhas, Vice President, IMAI and Hrishikesh R Nair, CEO, IT Parks, Kerala signed the MoU for starting the Mobile 10x Hub. Dr. Subo Ray, President, IMAI, Jitender Singh Minhas, Hrishikesh R Nair and Dr. Saji Gopinath, CEO, KSUM also spoke.